Marketing Leader.
Content Strategist.
Creator. Copywriter.
About me
A marketing and content leader with a decade of experience in B2B, SaaS and tech. From public companies to start-ups and scale-ups, I create and execute content and marketing strategies that scale audiences and generate revenue.
With a record of expansion into Vogue Business, CNN, The Times, Digiday, VentureBeat, and more. From reports, whitepapers, blogs and ad copy, to webinars, events, emails and social, I create it all.
01
Whitepaper. Paris Hilton on Roblox
Paris Hilton can’t be defined. TV star, philanthropist, pop culture icon, advocate, DJ, artist, author, entrepreneur, mother, investor and business mogul: these are just some of the ways to describe her. She’s also a futurist. An undercover nerd. A secret gamer. And “Queen of the Metaverse”.
03
Blog. Fashion, HipHop & Gaming
In 1985, when a billboard for the clothing brand Tommy Hilfiger suddenly occupied prime advertising real estate in New York’s Times Square, the world of fashion sat up. Here was a relatively unknown clothing designer challenging the hegemony of America’s three largest menswear brands – Ralph Lauren, Perry Ellis and Calvin Klein – in a disruptive way, for all the world to see.
02
Data Analysis. Burberry & Gaming
Burberry’s latest foray into digital fashion is just one example of how household brands looking to stay ahead of the virtual curve are carving out long-term metaverse strategies. July’s drop of five, nature-inspired, digital variations of the iconic Burberry Lola Bag allowed Roblox users to fashion their accessory across millions of virtual experiences.
04
Report. Brands in Gaming in 2024
Brands in virtual worlds are getting smarter. Across the platforms that GEEIQ tracks, new activations from brands grew 58% in the first half of 2024, compared to the first half of 2023. I’ve said it before, but the ‘hype’ is very much over. Favorable press is no longer a justification for entering this space. In 2024, this opportunity is now firmly rooted in performance marketing.
05
Blog. The Rocket Man on Roblox
Today, Sir Elton John enters Roblox with ‘Elton John Presents: Beyond the Yellow Brick Road’. This is a watershed moment in the course of musical-based metaverse activations, as this multi-award winning singer, songwriter, pianist and philanthropist represents the most iconic artist yet to take this virtual leap.
Launch. Walmart & Ecommerce
06
In a virtual worlds first, Walmart Discovered, the Roblox brand experience that’s had over 20 million visits, has introduced real-world commerce to the Roblox ecosystem. In recent times, GEEIQ partner Walmart has established itself as an early-mover and innovator in this new communication vertical of virtual worlds and gaming.
07
Insight. Why are Brands into NFTs?
In 2021, NFTs grew by 11,000%, bringing them firmly into the cultural zeitgeist. But the NFT opportunity for brands is bigger than just the transaction of digital goods. The revenue-based benefits of decentralised ownership of assets on the blockchain are indisputible, from revenue-sharing to perpetual royalties for artists.